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Items where Author is "Morales Ortiz, Pedro Pablo"

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Thesis

Morales Ortiz, Pedro Pablo (2024) CONSTRUCCIÓN DE UN MODELO DE REGRESIÓN LOGÍSTICA PARA ESTIMAR LA PROBABILIDAD DE RETENCIÓN DE CLIENTES PROFESIONALES, EN UNA EMPRESA MINORISTA DE MATERIALES DE CONSTRUCCIÓN DE GUATEMALA. Masters thesis, Universidad de San Carlos de Guatemala.

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